As we look forward to Experience Latin America (ela) 12-14 June 2017, we can reflect with pride that the show has exceeded all our expectations and we are delighted with the positive response and feedback it has received from the Latin American travel community and beyond. Year on year, we continuously strive to improve this very special event for both buyers and suppliers, whilst promoting Latin America travel to a wider audience. ela 2017 will be no exception and is shaping up to be our best event yet, with enhanced bespoke appointment software, a revamped evening event schedule and a new dedicated space for lunches and networking.
Previous shows have really focused our minds on what ela is as a brand and should stand for. ela has a real buzz, an energy that encapsulates the very essence of the Latin American travel industry. It has always been about doing business, meeting new people and contacts, getting industry insight through the seminars, giving back and raising awareness through the LATA Foundation, but it is also very much about having fun. It is this sense of identity that helped us redefine and amplify the ela brand over the last 12 months.
We believe we have now found our ‘soul’, our ‘identity’, our #vivalavida and we are delighted to be unveiling a new and evolved brand which will be fully visible on the website from Monday 3rd April, when appointment and seminar selection goes live for buyers only!
We hope you can all join us from 12-14 June 2017 and in the meantime #vivalavida Byron Shirto LATA Chairman